Cath Kidston's in Print: Brilliant Ideas for Using Vintage Fabrics in Your Home

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Each print has been lovingly painted by hand and paired with colourful accents and trims, with a focus on detail and quality. To see the pieces hand crafted with care with the same attention to detail as in our paintings, made this collaboration truly authentic, coupled with the team’s incredible passion, I simply cannot wait to see the wonderful pieces in people’s homes.” Fully recyclable print fabrics are Summer Birds, Endless Love Blue and Pink, Painted Kingdom, Patchwork and Love Letter. Even 20 years into my career, I still hand paint and it’s something I will continue to do at Cath Kidston, which I think is what makes us personal. Cath Kidston’s iconic prints are lovingly designed and hand-painted, celebrating British heritage and quintessential charm. This new furniture collection at DFS offers customers the chance to incorporate Cath Kidston pattern into their home, whether that’s choosing a statement piece in a single print, or layering a variety of patterns for a maximalistfeel. The new collection features re-mastered signature Cath Kidston prints including Forever Rose and Endless Love, together with the brand’s latest print designs, developed and hand-painted by Creative Director Holly Marler, such as Strawberry Garden, Painted Kingdom and Summer Birds.

Cath Kidston opened its first store outside of London in Bath. The retailer had its first collaboration with outdoor retailer Millets. People either love it and want a little bit of it very much, or want to stab us,” Cath Kidston herself told BBC Radio 4’s Desert Island Discs in 2011. Her choices are instinctive rather than programmatic. She is not the kind of collector who selects an area – Expressionist woodcuts, say – and systematically explores it. On the contrary: “Although over the years I’ve come to recognise certain artists, on the whole I don’t buy for an artist’s name. It’s actually a matter of falling in love with a picture, buying on impulse,” she declares. We go over there in the summer, so I wanted it light and airy.” On the walls are three spacious prints in line, alone: two of Donald Judd’s trademark boxes, and an Ellsworth Kelly – again – this time one of his austerely honed studies of plant forms. “I love that Kelly!” Kidston exclaims, “It’s edited down to nothing.”

Her most recent role was at luxury department store Liberty where she served as design director for two years, responsible for designing and hand-drawing all the in-store products with the Liberty print, as well as launching a ready-to-wear collection. The intricate designs in this latest collaboration with all things Hogwarts have been inspired by Harry, Hermione, Ron and the gang's school lessons. The reopening of its flagship store in the heart of London’s West End will be the brand’s only high street store and will become an “experimental” concept to showcase the brand’s 27 years of British design and print heritage. Marler confirmed that Cath Kidston is currently working on collaborations with “iconic brands”. While she couldn’t name names, she did say the first one would be launched in March.

At the time of the Covid-19 outbreak, Cath Kidston had already engaged with business turnaround consultants Alvarez & Marsal and legal firm Shoosmiths to undertake a restructure of the business.

FROM SMALL BEGINNINGS…

Its products were also commonly sold in department stores, which themselves have been struggling in recent times.

Laura Morroll, senior manager at management and technology consultancy BearingPoint, said store closures have resulted in a significant drop off in sales. Although some customers may have been successfully diverted to shopping online, the cost of online channel fulfilment significantly outweighs that of stores, eating away at profits.The Stargazer chaise longue in Forever will add wow factor to any space, combining a traditional shape with one of Cath Kidston’s best-known print designs, while the Poise Wing Chair in the whimsical Painted Kingdom print is the perfect addition to a nursery or children’s room. Marler also joined Temperely London, where she worked with founder Alice Temperely as her “right-hand woman”, helping extend the brand’s collection into bridal and eveningwear. Electricals Food Preparation Furniture Gifting Home Accessories Home Storage Jewellery & Watches Kitchen Linens Kitchen Implements Laundry & Cleaning Lighting